Occasionally, sales bumps on the program are mentioned. It's a show about how floundering businesses can look really nice if unlimited amounts of money are thrown at them. Surely, one would have to question pouring 6 digits of cash into a location that, according to what was later mentioned on the show, is subject to lease revocation at any time. (The guess here is that the landlord, out of deference to the Barons' father, had been giving the brothers favorable terms and after seeing Lemonis enter the picture, decided the brothers didn't need his help anymore.) 1, Car Cash, might've had the worst investment of all, as the seemingly happy ending of Lemonis' costly overhaul of the Baron brothers' prized location was undermined by an update in which the Barons got booted by their landlord. Green Tea (everybody wants vanilla, so let's throw 10 grand here and there at new flavors) and Grafton Furniture (let's hire someone to paint a ghastly mural on the front of the building) and Shuler's Bar-B-Q (does a part-time restaurant really need a gift shop of non-restaurant items?). (See Amazing Grapes and Standard Burger and Inkkas and Wick'ed.) Then there are the quality businesses that got eyebrow-raising investments, such as Mr. But as Lemonis spread himself thinner and thinner, the show became a shrine to excess.ĭubious investments got heaps of cash. "The Profit" originally was about observing flaws in small businesses and helping owners to correct them. Now, CNBC is hyping Season 4, to premiere Aug. Once refreshing and highly informative television, Marcus Lemonis' "The Profit" has run its course. But it seems as if "The Profit" could perhaps benefit from a few episodes of "The Deed Chicago." No one's saying that, to be a good businessman, you have to be a successful real-estate flipper. He paid $1.85 million for that mansion in 2018." But the paper reports that Lemonis in 2019 "sold an adjoining six-bedroom, 6,527-square-foot mansion on Lake Road for $1.74 million. In total, Lemonis lost nearly $2 million on the two properties, which means he sold them for a combined loss of 29% relative to what he had paid in total in 2013."įair enough anyone can lose money on a home sale. Lemonis also sold an adjoining lot, and according to the paper, "Lemonis paid $1.65 million for the lot in 2013. The Chicago Tribune reported on June 24, 2020, that Lemonis sold his 7-bedroom, Georgian-style mansion in Lake Forest (a posh northern suburb of Chicago) for $3.65 million he bought it for $4.9 million However, it seems as though real estate may not be his strongest skill. Though much of the show's drama and catchphrases became predictable and stale by the end of Season 2, Lemonis is a very smart businessperson with much to offer. It's been years (see below) since this page chronicled the episodes of "The Profit," the CNBC/Marcus Lemonis prime-time vehicle that still, as of 2020, airs new episodes, although viewers who happen to turn on the channel at night might be less likely to see new material and more likely to notice Lemonis and his producer opining on a rerun of an early episode - a clever way of recycling already paid-for material.
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